Keep in mind that these will now reappear on your profile (they will not reappear as new Stories), so make sure they’re good ones that you want your audience to still have access to. You’ll see your Stories archive appear so that you can choose photos and videos you’ve shared in the past to add to your new Highlight. If you’ve never created any Highlights before, head over to your profile and tap on the small dropdown arrow next to Story Highlights view the full feature:Ĭlick the circle with the plus sign that says New to start creating your first Highlight. Can that be broken down into different sections?Ĭreate a list that makes sense for your business before you start creating the actual Highlights. Consider the different types of content you share on your Instagram Stories. The more complicated part is determining what each of your Highlight categories should actually be. So how can you get started creating your own Instagram Stories Highlights? How to create Instagram Stories Highlights
Plus, this elongates the life of a Story, and they keep collecting views, clicks and replies way past the initial 24-hour expiration date. By doing so, viewers can access exactly the types of content they’re most interested in viewing. When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories.
Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: Instagram Stories Highlights are categorized Stories that have been saved to a user’s profile so they are accessed beyond the 24 hours from posting. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire. This is where your Instagram Stories Highlights come in. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. You already know that Instagram Stories are a great tool for engaging your audience on Instagram.
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